Direct fax marketing is very popular now because of several fax list reasons. One, it does not have the stigma of email marketing, which is more than likely associated with spam marketing (carrying all the negative baggage along with it), and it is also a much easier way to pack in a lot of information that can get the fax list attention of the potential buyer. Also, it is slightly harder to ignore a fax, as it carries with it a lot of presupposed importance. A fax is more likely to get the attention of business and the important decision makers, especially if you know who to address fax list the fax to - making sure it does not end up in the "round file".

Also, the design of the fax tends to lean away from elaborate fax list design and simple copy approaches, with big bold taglines and informative copy within the paper. All in all, direct fax marketing has a lot of things going for it, and if you have decided to venture into fax marketing, then you've chosen quite an effective medium to fax list drive your marketing campaign. Now the other, more obvious step is to find fax numbers to send your fax to. Where do you go about finding them? You have a fax list few options.

The first one is to compile the list yourself, although in the history of fax list direct marketing, that hasn't proven to be a good idea. It's an extremely time consuming activity that will redirect your energies into something that doesn't deliver leads and sales immediately. Why spend weeks compiling lists when you could be using the time for fax list other more constructive activities in your campaign? And frankly, most of us do not have the resources or even the time to build efficient lists, which means we will have in our hands random lists from questionable fax list sources. Wrong numbers and non existent corporations are a common feature.

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The first is to make the list yourself, but it hasn't worked out well in the past when it comes to fax list direct marketing ragdoll archers